Nusa Aura
Nusa Aura
Nusa Aura
Categories
Creative Direction
Client
Passion Project
Project
Nusa Aura — Scented Candle (Concept)
Services
Brand Identity, Experimental Pattern Design, 3D Motion & Visuals
Year
2024
A self-initiated passion project, Nusa Aura serves as an experimental exploration blending regional heritage motifs with contemporary digital design. The objective was to investigate how traditional cultural assets can be reinterpreted through a modern geometric lens without losing their historical soul. Inspired by Balinese craftsmanship, the visual identity is anchored by complex, mathematically driven pattern variations that utilize layering and opacity to create deep, tactile textures.
A self-initiated passion project, Nusa Aura serves as an experimental exploration blending regional heritage motifs with contemporary digital design. The objective was to investigate how traditional cultural assets can be reinterpreted through a modern geometric lens without losing their historical soul. Inspired by Balinese craftsmanship, the visual identity is anchored by complex, mathematically driven pattern variations that utilize layering and opacity to create deep, tactile textures.
The conceptual identity culminated in the design of a luxury scented candle line, featuring a vibrant, high-contrast color palette that subverts typical minimalist home fragrance trends. By combining rich typography with intricate 3D structural visual effects, the project demonstrates how traditional cultural storytelling can be transformed into a dynamic, screen-optimized digital brand experience.
The conceptual identity culminated in the design of a luxury scented candle line, featuring a vibrant, high-contrast color palette that subverts typical minimalist home fragrance trends. By combining rich typography with intricate 3D structural visual effects, the project demonstrates how traditional cultural storytelling can be transformed into a dynamic, screen-optimized digital brand experience.
